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This domain has the following in the site, "Automate issue escalation to partners and vendors." We observed that the web site also stated " How do you escalate an issue to the vendor today? Does this look familiar? The problem." It also stated " Hubcase automates B2B collaboration and escalation of support cases among partners. The video uses a Salesforce user as an example, but it works the same way for other supported platforms. Do we need it? Have you ever tracked a B2B collaboration metrics on support cases? If customer satisfaction, efficiency." The header had escalate as the highest ranking keyword. It was followed by escalation, vendor escalation, and partner escalation which isn't as ranked as highly as escalate. The next words the site uses is supplier escalation. member escalation was also included and might not be understood by web engines.